Write Sales Page Copy That Converts

1. Open https://claude.ai and start a **new chat**. 2. Paste the prompt below. Fill every bracketed gap **before** you send. --- I'm drafting a long-form sales page. Do NOT write any sales copy, headlines, bullets, or CTAs in your response. First, reflect back my offer in **one paragraph** that names exactly **one** primary conversion action (my single CTA). Then list **missing inputs** as bullet questions only. Here are my inputs: - Product/service name: [...] - Price and billing model (one-time / plan / subscription): [...] - What the buyer gets (format + timeframe): [...] - Ideal buyer (one sentence): [...] - Primary CTA (the one action I optimize for—buy, book a call, join waitlist, etc.): [...] - Secondary CTA if any (lower commitment): [...] - Top 3 objections or fears buyers actually say: [...] - Proof I can cite today (testimonials, metrics, logos, credentials) OR say "thin proof—use honest placeholders": [...] - Voice/tone—pick one: direct / warm / authoritative: [...] - Banned puffery (do not use these anywhere later): revolutionary, unlock, synergy, game-changer, world-class, crush it. Rules: Mirror only. No headline. No section draft. No bullet marketing copy. --- 3. If Claude writes **any** headline, hero copy, or marketing bullets, reply: "Stop. Mirror and gap-check only. Remove all draft copy and try again."

1. In the **same Claude chat**, paste: --- Using the offer mirror and objections from above: A) Give me a **section outline** for a long-form sales page: ordered list of section titles with **one line each** explaining what that section accomplishes for the reader (full arc: attention → trust → offer → risk removal → action). B) Then write: - **3 headline variants** (≤12 words each) from three different angles: (1) outcome/results, (2) mistake/fear/cost of inaction, (3) identity shift / who this is for. - **Subhead**: one sentence under the headline set. - Optional **hero supporting line** if the headline needs one line of context (≤18 words). - **Opening story / problem section** (≤120 words) that matches my tone and explicitly touches at least **one** of the objection themes from step 1. Ban fake specificity ("thousands of clients") unless I gave you numbers. No generic "Are you tired of…" unless it maps to a named objection. --- 2. If the three headlines only swap synonyms, reply: "Rewrite headlines: angle A = outcome, angle B = fear/mistake, angle C = identity shift—they must be meaningfully different."

1. In the **same Claude chat**, paste: --- Using everything above, draft: 1) **How it works** — 3–5 steps, verb-led, plain language (no jargon pile-up). 2) **Benefit bullets** — 6–8 lines. Each line must end with an **outcome** for the buyer (not feature dumps). Where relevant, tie a bullet to one of my objections from step 1. 3) **Why this vs alternatives** — exactly 3 bullets (specific comparisons, not trash-talk). 4) **Who it's for** — 3 bullets. 5) **Who it's not for** — 3 bullets (kind but clear; repel bad-fit leads). If you wrote module titles like "Module 1: Intro," rewrite each as a **result sentence**. --- 2. If you see feature stacks without outcomes, reply: "Translate every line into a before/after outcome for the buyer."

1. In the **same Claude chat**, paste: --- Draft the proof and close using my step-1 objections and proof reality: 1) **Proof section** — Use labeled placeholders like [Quote: Name — specific result] or [Logo: Company]. If I said proof is thin, include one short **honest** founding-member / beta honesty block—no invented testimonials. 2) **FAQ** — 5–7 question/answer pairs. Each **question** must sound like a **real objection phrase**. Each **answer** ≤90 words; **do not** start with "Great question!" Answer in first person; **max 6 words** before the substance. End with a micro-CTA or clear next step where it fits. 3) **Guarantee / risk reversal** — If I have no refund policy, state what I *can* promise (support scope, access window, what happens if stuck). 4) **Ethical urgency** — Include ONLY if I gave a real deadline, cap, or price-change date. Otherwise write **None — omit false scarcity** and do not invent timers. 5) **Primary CTA block** — Button text + 1–2 lines of reassurance tied to the **single** primary CTA from step 1. 6) **Secondary CTA** — Lower-commitment alternative. 7) Optional **P.S.** — one line for email-origin visitors; omit if not useful. Verify: the primary CTA here matches the **one** primary action from step 1. No invented deadlines. --- 2. If FAQ answers sound like brochure filler, reply: "Rewrite answers: first person, no greeting, acknowledge the risk in one short phrase, then answer."

1. Open https://docs.google.com (or Notion / Apple Notes—pick **one** doc surface and stay with it). 2. Create a doc titled `[Offer name] — Sales page draft — [DATE]`. 3. Paste sections **in order**: Headline options → Hero / subhead → Problem / story → How it works → Benefits → Who it's for / Not for → Proof → FAQ → Guarantee → CTAs → P.S. (if any). Pull full text from your Claude chat. 4. Read the doc **aloud**. Fix anything you wouldn't say on a live sales call. Confirm every CTA still points to the **same** primary action. 5. Optional: Return to the **same Claude chat** and paste the full doc: "Strip banned phrases: revolutionary, unlock, synergy, game-changer, world-class, crush it. Shorten each FAQ answer by ~15%. Preserve section headings and structure." 6. If sections are missing or CTAs conflict, pull the missing blocks from the chat transcript and reconcile **before** you ship.